Your Tools. Connected.
Keep your CRM, your call recorder, your email platform. We'll build the bridges that make them work as one system.
We Don't Replace. We Connect.
You've already invested in Salesforce, HubSpot, Clay, Fireflies, Google Suite, Slack, and a dozen other tools. Each one does its job well. The problem isn't the tools—it's the gaps between them.
We build custom integrations and automation layers that connect your existing platforms. No rip-and-replace. No vendor lock-in. Just intelligent middleware that makes your stack work like a single, unified system.
The Integration Layer
Custom API Bridges
Direct connections between your platforms
Automated Workflows
Data flows without manual intervention
Secure & Reliable
Error handling, logging, monitoring built-in
Integrations That Actually Work
We work with the platforms you already use. No proprietary systems, no vendor lock-in.
CRMs & Sales Platforms
Salesforce
HubSpot
Pipedrive
Zoho CRM
Close.com
Copper
Lead Intelligence & Enrichment
Clay
Apollo
Clearbit
ZoomInfo
LinkedIn Sales Nav
Hunter.io
Call Recording & Transcription
Fireflies.ai
Gong
Chorus.ai
Otter.ai
Zoom Phone
Twilio
Communication & Collaboration
Slack
Microsoft Teams
Google Workspace
Microsoft 365
Zoom
Discord
Marketing & Automation
Mailchimp
SendGrid
ActiveCampaign
Zapier
Make
n8n
Project Management & Productivity
Notion
Airtable
Asana
Monday.com
ClickUp
Trello
Payment & Billing
Stripe
QuickBooks
Xero
FreshBooks
Wave
PayPal
Custom APIs & Protocols
REST APIs
GraphQL
Webhooks
OAuth 2.0
SOAP
WebSockets
What "Connected" Looks Like
BEFORE
Sales Intelligence Pipeline
- ×Sales rep manually copies lead info from Clay
- ×Pastes into Salesforce
- ×Copies Fireflies call notes manually
- ×Updates team in Slack
15 min/lead × 50 leads/week = 12.5 hrs/week wasted
AFTER
Automated Pipeline
- Clay enrichment auto-creates Salesforce lead
- Fireflies transcript AI extracts pain points
- Updates Salesforce with insights
- Notifies team in Slack automatically
12.5 hours/week saved
BEFORE
Customer Success Workflow
- ×Support calls recorded in Zoom
- ×Manual notes typed in Google Docs
- ×Copy summary to HubSpot
- ×Manually send follow-up email
20 min/call × 30 calls/week = 10 hrs/week wasted
AFTER
Intelligent Automation
- Zoom call auto-transcribed by Fireflies
- AI detects churn risk signals
- Updates HubSpot health score
- Auto-sends personalized follow-up via Gmail
10 hours/week saved
BEFORE
Trade Show Lead Capture
- ×Scan badge, type info into phone
- ×Email yourself to remember
- ×Later copy to Salesforce
- ×Manually enrich and schedule follow-up
10 min/lead × 100 leads/event = 16.7 hrs/event wasted
AFTER
Seamless Capture
- Scan badge, voice dictate context
- Auto-enriches via Clay API
- Creates Salesforce lead with event tag
- Triggers email sequence, books meeting
16.7 hours/event saved
PROVE YOUR VALUE.
AUTOMATICALLY.
EVERY MONTH.
Most software vendors promise ROI but never prove it. We build systems that measure and demonstrate value continuously—turning your solution from a cost center into a quantifiable investment with ongoing accountability.
You've invested in multiple vendors—CRMs, scheduling systems, analytics platforms, communication tools. Each one promised efficiency gains, cost savings, or revenue growth. But six months later, can you prove which ones are actually delivering? Can you quantify the improvement? Can you objectively decide which vendors to keep and which to cut?
We build integration workflows that automatically measure performance against baseline metrics, compare vendor effectiveness, and provide data-driven decision intelligence for your entire technology stack.
HOW IT WORKS: CONTINUOUS VALUE VALIDATION
STEP 1: CUSTOMER-DRIVEN BASELINE
Before implementation, your team completes a custom ROI calculator that quantifies current pain points in your own terms. For a healthcare provider, this might be no-show rates, cancellation percentages, and empty appointment slots. The calculator produces a baseline number—often lost revenue or wasted hours—that becomes the measuring stick for success.
STEP 2: BASELINE METRICS STORED
We capture a pre-implementation snapshot of your current state. If you're losing $180K annually to patient no-shows, that becomes your baseline. This isn't our assessment—it's yours. You defined the problem, you quantified the pain.
STEP 3: SYSTEM DEPLOYMENT
Your solution goes live and a 90-day measurement period begins. Automated tracking activates immediately, capturing real usage data from day one. No manual reporting, no surveys—just hard numbers pulled directly from production systems.
STEP 4: AUTOMATED PERFORMANCE TRACKING
Every month, our integration layer pulls current metrics from your systems and compares them against the baseline you established. The system automatically calculates improvement percentages and translates them into cost savings or revenue gains.
STEP 5: MULTI-VENDOR PERFORMANCE DASHBOARD
If you have multiple vendors, we track all of them against their promised improvements. The dashboard shows which vendors are delivering (+65%), which are underperforming (+12%), and which are making things worse (-5%). Real accountability across your entire vendor ecosystem.
STEP 6: DATA-DRIVEN DECISION INTELLIGENCE
Armed with objective performance data, you can make strategic vendor management decisions. Keep the high performers. Review underperformers. Replace vendors delivering negative ROI. No more renewing contracts based on relationships instead of results.
REAL-WORLD EXAMPLE
Healthcare Provider: Patient Scheduling Optimization
WHY THIS MATTERS
FOR YOU
- ▸Objective vendor evaluation - Know which tools are worth the investment
- ▸Budget optimization - Reallocate spend from underperformers to winners
- ▸Continuous value proof - Demonstrate ROI to stakeholders every month
- ▸Early problem detection - Catch performance degradation before it costs you
FOR YOUR VENDORS
- ▸Accountability - They can't hide behind vague promises
- ▸Competitive pressure - Underperformers see they're being compared
- ▸Renewal leverage - Hard data for contract negotiations
- ▸Partnership alignment - Good vendors welcome measurement
INDUSTRIES & USE CASES
HEALTHCARE
Patient no-shows, appointment utilization, revenue cycle efficiency, readmission rates
SALES & MARKETING
Lead response time, conversion rates, deal velocity, pipeline health, customer acquisition cost
OPERATIONS
Process cycle time, error rates, throughput, inventory turns, fulfillment speed
CUSTOMER SUCCESS
Churn rate, NPS scores, support ticket volume, time-to-resolution, expansion revenue
THE BOTTOM LINE
This isn't just integration—it's continuous value validation. We build systems that prove their own worth automatically, every single month. Your vendors become accountable. Your technology stack becomes measurable. Your investment decisions become data-driven.
No more guessing if your tools are working. No more renewing contracts based on hope. Just objective performance data that shows exactly which vendors are delivering and which ones need to go.
From Disconnected to Seamless in 4 Steps
Audit Your Stack
We map your current tools, data flows, and pain points. Where are the manual handoffs? Where does data get lost?
Design the Bridges
We design custom API integrations, webhooks, and automation workflows that connect your platforms intelligently.
Build & Test
We build the middleware, test edge cases, and ensure data flows reliably. You review and approve before going live.
Deploy & Monitor
Integrations go live. We monitor for errors, optimize performance, and provide documentation for your team.
Why Not Just Use Zapier?
Zapier, Make, and other integration platforms are great for simple workflows. But when you need:
Complex Logic
Multi-step conditionals, data transformations, error handling
AI Processing
Sentiment analysis, entity extraction, intelligent routing
Custom UI
Dashboards, admin panels, reporting tools
Performance
High-volume data processing without hitting rate limits
Cost Efficiency
Avoid paying per-task fees that scale exponentially
Custom Integration Advantages
Exact workflow match, not 80% solution
No per-task fees, flat monthly cost
Full control over logic and error handling
Custom dashboards and reporting
Scales with your data volume
Easy to modify as needs change
Built for Your Business, Not a Template
Every business is different. Your Salesforce fields aren't the same as the next company's. Your sales process has unique stages. Your team uses Slack differently than others.
We don't force you into a pre-built template. We study how your team actually works, then build integrations that fit your process—not the other way around.
Pragmatic
Use existing platforms where they excel
Custom
Build bridges tailored to your exact workflow
Maintainable
Clean code, documentation, easy to modify
Scalable
Grows with your team and data volume
Reliable
Error handling, logging, monitoring built-in
Transparent
Clear pricing, honest about complexity
Integration Pricing
Transparent pricing based on complexity, not arbitrary packages.
Discovery & Design
One-time
- Stack audit
- Workflow mapping
- Integration design
- Technical specification
Build & Deploy
Per integration, one-time
- Custom API development
- Testing & QA
- Deployment
- Documentation
Maintenance
Per month, optional
- Monitoring & alerts
- API updates
- Bug fixes
- Support
Example Projects
FAQ
Do we need admin access to all your platforms?
Only the minimum permissions needed for the integration. We follow principle of least privilege and can work with read-only access where possible.
What if one of my platforms changes their API?
With a maintenance plan, we monitor for API changes and update integrations proactively. Without maintenance, we're available for updates at hourly rates.
Can you integrate with proprietary/internal systems?
Yes, as long as they have an API or database access. We've worked with custom ERPs, legacy systems, and internal tools.
How long does an integration take?
Simple integrations: 1-2 weeks. Complex multi-platform workflows: 4-8 weeks. We provide a timeline after the discovery phase.
What if we want to change platforms later?
Because integrations are custom code, they're easy to modify. Swapping one CRM for another is a configuration change, not a rebuild.
Ready to Connect Your Stack?
Tell us what tools you're using and what's not working. We'll show you how to make them work together.